Montego Bay Convention Center in Montego Bay.
The Exciting Outlook for Brand Jamaica is extremely bright. During a recent discussion by IMF (International Monetary Funds) Managing Director Christine LaGarde at the IMF/World Bank. The Meeting was held in Washington DC. The takeaway was Jamaica’s growth is outpacing Latin America. The WEO (World Economic Outlook) quarterly data shows the island is outpacing the region.
Alejandro Castro, marketing director, Costa Rican Tourism Board; Ellison (Tommy) Thompson, deputy director general of tourism, the Bahamas; John McMahon, EVP/group publisher, Travel Agent magazine; Ruthanne Terrero, VP/editorial director, Travel Agent magazine; Richard Sealy, minister of tourism and international transport, Barbados; Wykeham McNeill, minister of tourism and entertainment for Jamaica; and Joy Jibrilu, director general of the Ministry of Tourism for the Bahamas. photo by Travel Agent magazine
The future continues to look bright for Jamaica, especially after signing a four-year EFF (Extended Fund Facility) agreement. The agreement comes with a $932.3 million loan. The language in the IMF agreement calls for a reduction in Jamaica’s gross domestic product and a surplus forecast. To achieve those goals, additional programs would be implemented and guidelines must be followed according to the IMF agreement.
Brand Jamaica
The Exciting Outlook for Brand Jamaica in the form of tourism continues to soar. Record numbers of visitors come to the island each year. During a recent Summit organized by Travel Agent Magazine. Ministers of Tourism from many Caribbean Island. Dr. Wykeham McNeill of Jamaica talked about the importance of the US and Canada to Jamaica. Eighty-four percent of the total arrivals are from those two countries.
In addition to the stopover, visitors include cruise ship visitors which includes the high-standard. This includes a Disney Cruise to Jamaica exploring other markets including the honeymoon and wedding. The newly open convention center in Montego Bay has been a success in attracting foreign investors. Jamaica is capitalizing on the sports market. This includes promoting the fastest man (Usain Bolt) and woman (Shelly Ann-Fraser) in the world.
The Exciting Outlook for Brand Jamaica continues to shine bright. The newly created brand “Jamaica House”, promotes its food, music, and sports. They also promote the great beaches, silky soft white sand, blue sea, and the sunset. This all plays a major role in the excitement to visit the island. Furthermore, with the celebration of Bob Marley’s 70th anniversary, promoted by countries worldwide. The spotlight is on Jamaica as they are prepared to welcome new investment. Dr. McNeill understands the importance of relationships. He does not take travel agents and travel specialists for granted and continues to promote Jamaica House. The Excitement continues with a recent visit by US President Obama & Congress of Jamaican Parent Yvette Clark.
President Obama & Congress woman Yvette Clark on Air Force One going to Jamaica
President Obama and the fastest man in the world Jamaican born Usain Bolt in Jamaica