Map of Jamaica

Map of Jamaica

The World-Famous Rick’s Café

Ricks-Cafe in Negril

Ricks-Cafe in Negril

On the Western End of the “Island in the Sun” as it was so eloquently stated by fame Jamaican Actor Harry Belafonte describing Jamaica, is the World Famous Rick’s Café. It’s located in the Parish of Westmoreland. The café was founded in 1974 by Richard “Rick” Hershman. The one-and-a half acre stony cliff side property was purchase from Dr. Winston Campbell. Doctor Campbell was the son of Jamaica’s first native Governor General, Sir Clifford Campbell. Rick’s Café was the first restaurant and bar on Negril West End.

Jamaica’s famous Seven Mile Beach is also located in Negril. This beautiful beach with soft white sand and tantalizing turquoise water stretches across two parishes. Whether you decide to jog, walk and or bar hop the full length of the beach you will be walking from Westmoreland to Hanover.

Success is Never Easy

Over the years, Rick’s Café establishment has grown into one of the most successful if not the most successful bar and restaurant on the island. As a result, people continue to return to Negril time and time again. As the saying goes, “success is never easy”, and neither is building the reputation of a successful café. In 1988 there was widespread destruction of the café from Hurricane Gilbert. The devastation required major rebuild with the intention of making it better as a result.

The business grew from there and was thriving until sixteen years later in 2004 when Hurricane Ivan came huffing and puffing. Ivan’s intention was to blow the cliff down and take the business down. The hurricane did a heck of a job and caused major damage to the cafe. The ruin of the business required a significant undertaking to return the café back to business as usual. Today Rick’s Café is one of the most talked about place in Jamaica. This Café scenery is breathtaking overlooking the beautiful sea. Another breathtaking attraction in Negril is the Famous Seven Mile Beach. Seven Mile Beach is ranked as one of the top ten beaches World Wide by Travel Magazine.

Rick's Cafe close to Seven Mile Beach in Negril

Rick’s Cafe close to Seven Mile Beach in Negril

Seven Mile Beach the coolest

Together, Rick’s Café and the Seven Mile Beach are two of the coolest and most sought after places in Jamaica.  Yes the café is extremely popular and comes up in many conversations but how trendy and honorable it is to know that Rick’s Café was voted “One of the 10 best bars” and also voted “One of the 1,000 places to see before you die.” So while you live your life to the fullest, be sure Negril Jamaica is on your short list.

Since it’s opening in 1974, cliff diving at Rick’s has become a great pastime for all the locals as well as the visitors. Taking the 35-foot plunge may set the tone for the excitement while listening to popular disc jockey and live Reggae Music. This sets the tone for a great ambiance while enjoying the bar and restaurant. The spirits of the Reggae Music will sooth your soul.

Billy Ocean at Jamaica Jazz Blues Festival

Billy Ocean at Jamaica Jazz Blues Festival in Montego Bay

People gather from near and far looking forward to having the best time of their life. Visitors may come to watch the sunset and enjoy the beautiful beach but the atmosphere always exceeds their expectation. Just the ability of having unlimited access to Seven Mile Beach strip while walking alongside crystal clear water is a dream come true. Soaking up the sun hovering over and not a cloud in the sky, with the slightest breeze whispering in the air and you, gliding across the soft white sand will put you in a trans. These are some of the wonderful memories on a tropical island that leave visitors wanting more and more. Negril Jamaica is the ultimate sought after tourist town. As many have said, visiting Jamaica is not a bucket list item, it’s an action item.

Horse Back Riding and Close to Rick's cafe in Negril

Horse Back Riding on Seven Mile Beach Negril

Excursions on the island going to Negril.

There are planned excursions from cruise ships visiting the island and going to Negril. Also, many local residents plan trips to Negril Seven-mile Beach. During their visit to Negril on the agenda is always a stop off at Rick’s Cafe. So, it’s not unusual seeing crowd upwards of 200 regularly hanging out at the café. With all the daily activities going on at Rick’s, the excitement do not stop there; there is the Annual Dream Weekend Party celebration at the end of July.

That Dream Weekend celebration includes Rich Tropical Island Parties. The weekend attracts people from around the world and local Jamaicans alike who look forward to all the partying. They look forward to all the excitement, the relaxing days on the beach and around the poolside. These events take place as a prerequisite into the night as you prepare to watch the most amazing sunset.

Seven Mile Beach and Rick's Cafe both in Negril Jamaica

Seven Mile Beach Negril

Dream Weekend in Negril

The lasting impression that Dreams Weekend brings is unlimited vibes. It will most definitely leave the attendees wanting more and is the primary reason for persons coming back to the event. The affair is held in tourist town Negril in the Parish of Westmoreland. Although Montego Bay is the tourist capital of Jamaica and play host city to the most tourist visitors on the island, Negril may very well be the most talked about place.

Survey doesn’t always tell the tale about the most talked about place on the island. “Truth be told”, AjamaicaExperience.Com overwhelmingly get more feedback from visitors who cannot stop talking about their trip to Negril. After the initial conversation and excitement about their trip, the next thing they tell us is that this is their second or third time returning to Seven Mile Beach and Rick’s Café in Negril.  While in Negril, they often visit cake shops, Ice cream shops and pastry bakeries. Many people described the fresh tasting ingredients in the cakes and variety of ice cream flavors as uniquely satisfying to their taste buds.

Rick's Cafe Cliff Jumping, one of the best things to do in Negril, Jamaica

Rick’s Cafe Experience

Jamaica, Happy Island

Jamaica is known as a happy island. A happy island doesn’t always attract happy people, but the hope is that you will leave happy. It’s the place where people let loose, release the stress and enjoy themselves.  So, while you are visiting Rick’s Café in Negril, it’s the perfect place to reach back in time, bring out some great memories while getting your grove on. Despite the fact that when you think of Rick’s, you think of cliff diving and watching the sunset, but the social movement is equally intimate. As an employee said, “People come here to have a great experience and it’s our responsibility to make sure that happen, yuh se mi (you understand).

Whether it’s enjoying the exceptional variation of food and drinks or drinks and Reggae Music it doesn’t matter. What must be consistent when you visit the café is that you are having a great time; everything is Irie (great). The restaurant serves both international and local food. Some of the dishes on the menu include shrimps, spicy chicken, patties and Buffalo wings. Also, on the menu are Escoveitch Fish, Island Jerk Chicken, Burger and more. All this will tantalize your thirst as you reach for a Red Stripe Beer and a Bob Marley mix drink.

Dunn's River Falls Party Cruise with Snorkeling

Cool Running Tour

Jamaica on a whole is Cool Running’s

Remember, Jamaica on a whole is Cool Running’s, so one should not go on a vacation and be in a rush. So there is no different in tourist town Negril which is also the capital of slow go. The island has perfected maxing and relaxing. It’s not unusual to go to a store and there is a sign that says, “Out to Lunch.” To all the wonderful visitors going to Jamaica and the Caribbean on a whole, a word of advice, please leave your “I’m in a Hurry and any stressful features” at the airport.  These island works on go slow mode, any super quick service is a treat and should not be taken as a standard.

Having Desert at Rick's Cafe

Having Desert at Rick’s Cafe

Sunset at Rick's Cafe

Sunset at Rick’s Cafe

Shower your visit with all the potentials and possibilities of having fun in the sun. The café and Beach will create the perfect pleasure in this romantic setting. As patrons going on emotional feelings, body language calling out with deafening screaming, no words spoken and the sweet sound of Reggae Music playing. The gathering of different people from all over the world coming together and creating lasting memories is extraordinary. Whether sitting, standing or rocking to the reggae beat, the soothing melody will move your feet as the saying goes.

Jamaica is an English-speaking country.

Now it’s the Jamaicans speaking patois which comes in many dialects of English depending on which Parish you are from. But overall, Jamaica is an English-speaking country. So somewhere in between the English Patois slang and an assortment of different languages from around the world; speaking their version of English, its epic, its indescribable sweet, it’s “One Love.”

Dolphin Cove in Ocho Rios

Young woman swimming with a dolphin at Dolphin Cove in Ocho Rios

Rick’s Café offers an incredible ambiance for romance and it’s one that could take on a life of its own.  The atmosphere stages the mood for great conversation. Once you visit this memorable vacation location the experience will last a lifetime. The thrilling 35-foot cliff dive looks intimidating and can be scary. But no way is it a requirement to make the plunge. Once you visit Rick’s, you are compelled to have fun. All the preparations are in place, the hope is that you will get out of your own way and have a good time. Enjoy a nice cold Jamaican Red Stripe Beer while snacking on some island food cuisine.

Delicious Lobster

Delicious Lobster Meal

Delicious Curried Conch

Delicious Curried Conch

Professional Local Divers

This tropical iconic venue of Rick’s Café which boasts a great scenic view has a great reputation of showcasing some of the top professional local divers. These divers’ posses’ extraordinary diving skills and they are always ready to put on a show with flair. Their unbelievable arrays of diving leave patrons in ahh. From time to time, there are special invited guest divers. One particular highflying diver was International Red Bull Diver David Colturi. Colturi was invited to put on a display of some of his rambunctious diving skills.

To enhance the excitement with the crowd, Colturi’s dive came from a much higher plain. The new height soars high above the normal 35-foot cliff dive. Now as a patron, you may choose to partake in this magnificent maneuvering of cliff diving. Or, you may just be looking to relax, enjoy the sunset and kickback and have fun. Either way, Rick’s Café in Negril is one of the great places to visit.

Jamaicans flock to Negril

While it’s definitely not cheap to wine and dine at Rick’s, if you are ready to live a little and laugh plenty you are in the right place. The café has attracted visitors from around the world. Over the years, thousands and thousands of tourists as well as local Jamaicans flock to Negril. Although Jamaica has so many wonderful places to visit, Ricks Café is considered one of the premier spots to visit in Jamaica. Negril is truly one of those places that people want to “Smile with the Rising Sun” and “Settle down with the Sunset.”

Jack Ruby Legendary DJ From Ocho Rios

Jack Ruby Legendary DJ and Producer

Negril has been described as the Spring Break Capital for college students. They come from all over the world and embark on Jamaica for spring break each year. The city that was once a little fishing village is now a booming tourist town. Today visitors come to enjoy sunset sailing, reggae concerts, water sports, sunbathing, beach parties and so much more. There are side trips like visiting Y’s falls, Lovers Leap, scuba diving, snorkeling, parasailing and a host of sunset party cruises. Once you are in Negril be ready to bar hop barefoot down the stretch of Seven Mile Beach or just relax and soak up the sun.  Negril is the perfect place and when it comes to socializing, it’s “Game On”.   College students come in their thousands every year and the island of tourist town never sleeps.