As the London Olympic draws close, the network televisions are positioning themselves and aiming for gold just like the individual countries. The London Olympic is set for August 5, 2012 and as usual, the network televisions are expected to make billions of dollars marketing to the world.
The Olympics are watched by billions of people worldwide and advertisers are looking to make lots of money. As recent as June 21, 2012, CNN wrote and article by Paul Gittings titled: Lighting Bolts: Why do all the top sprinters come from Jamaica. Read more
The article described the Jamaican athlete’s way of life growing up on a small island. The writer highlighted the thin line between confidence and showoff with Jamaican athletes. Therefore, as the Olympic Games gets closer especially in track and fields, all eyes will be on the Jamaican athletes while the networks rake in the money.