JAMPRO 25 Years Anniversary Promoting Jamaica
Jamaica Promotions Corporation (JAMPRO) celebrating 25 years in business promoting Brand Jamaica. JAMPRO 25 years anniversary promoting Jamaica was well attended. Mr. Anthony Hylton, Minister of Industry, Investment and Commerce spoke about the impact JAMPRO has had in it’s marketing bringing business to Jamaica.
The Minister talked about JAMPRO being one of the worlds leading agency when it comes to promoting investment and trade both internationally and locally. Minister Hylton says, “The achievements we have made in positioning the country as more than a tourist destination, but as a viable place to do business, is attributable in large measure to the work of JAMPRO,” and “Since 2004, JAMPRO has repeatedly won the World Trade Promotion Organisation’s award for being the ‘Best Trade Promotion Organization from a Small Island Developing State.” Mr. Hylton went on to say that the country has gained $183 billion from investment and up-ward of 173,000 jobs as a result of JAMPRO work.
Mrs Diane Edwards who is President of JAMPRO, talked about Export Max and the Jamaica Investment Forum. Mrs Edwards described Export Max and Jamaica Investment Forum as two major programs that’s having major success under the JAMPRO umbrella. Mrs Edwards says, “Export Max I provided capacity building and technical services for fifteen small and medium local export businesses, which together generated $1.4 billion in export earnings…the overall export sales of the companies increased by 31 per cent.”
In further discussions, she explained that JAMPRO was able to fund upwards of $100 million in technical assistance and grant funding to upgrade and improve these businesses in manufacturing and agro-processing sectors. Based on the success of Export Max I, an Export Max II was added. Also, the Investment Forum in 2012 was a great event which created significant business opportunities for the country.
There is a second investment forum which is schedule for March 2015 in Montego Bay, St. James. So, for all the folks who have been considering doing business with Brand Jamaica, the frst thing to do is to reach out out to Mrs Diane Edwards and her team at JAMPRO.