Flag flies High in front of Manhattan mega hotel on prestigious Park Avenue, The Waldorf Astoria during Caribbean Week. Caribbean Week is celebrated in New York City each year from June 1st – 8th to promote Caribbean vacation.
The event is organized by the Caribbean Tourism Organization to showcase the Caribbean Islands. During Caribbean Week, huge vacation discounts were offered and Brand Jamaica took full advantage of the business opportunities in getting the word out on why folks should choose Jamaica.
Brand Jamaica and Jamaica Tourist Board took advantage of the world stage and the media outlets. They sponsored Chef Brian Lumley to appear on national broadcast Fox TV morning show “FOX & Friends” on June 4th.
Chef Lumley also showed off his culinary skills at the beautiful Bloomindales department store in Manhattan all courtesy of the Jamaica Tourist Board. Jamaica Tourist Board continues to promote Brand Jamaica as the Caribbean hotspot and the vacation destination of choice.
When Minister of tourism Dr. Wykeham McNeill found out that Governor Chris Christie of New Jersey was in Jamaica but had to cut his trip short, he was not aware of the trip, but he was not surprised he visited bran Jamaica.
Dr. McNeill went on to say, “We have always had that potential to pull big names to our shores. It’s brand Jamaica that we are talking about. We have a tremendous tourism product and historically for years we have attracted persons of great international interest, Ian Fleming to Errol Flynn, Jamaica has been the place to go.” As the saying goes, “Once you go, you know.”
As brand Jamaica continues to showcase the island around the world, Jamaican takes great pride and honor to see the recognition brand Jamaica is receiving. Therefore, it was with great honor to see Jamaican track star and six-time Olympic Champion, Lighting Usain Bolt as an invited guess at the Tennis French Open Final to present the winning trophy to Rafael Nadal.
So as Caribbean Week comes to a close, once again, brand Jamaica presents was front and center as they gear up for the summer family vacation and 2013.